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About tru

TruAmsterdam is the Dutch version of the Tru-unconferences which started with TruLondon back in 2009. It was quickly brought to Amsterdam, which laid the foundation of what became the Tru-formula, which now offers Tru-evenst all over the world.

The TruAmsterdam team to date has hosted already 15 events (12* Amsterdam, but also in Rotterdam, Utrecht and Amersfoort), as well as 3 RIDE (Recruitment Industry Dance events).


TruAmsterdam is a not-for-profit organisation: any income around the unconference goes back into the next edition. We do this because we love the recruitment business: the trade, the good & the bad, the technology and the skills, but mostly the people in it. We take the time to find a host & venue, provide you with dinner&drinks and try to surprise you with a challenging program and cool track leaders. Anyone with enough guts can be a track leader: we give room for new ideas and fresh new thoughts. Please support us and buy your ticket, or become one of our Supporters. 

TruAmsterdam is happily brought to you by our core members Gordon Lokenberg and Patrick Boonstra. But of course we’ve had countless special others to help us out during the years; with a special thanks to Liesbet de Rouck.

Let us know if you want to be involved.


About Tru, from our founder Bill Boorman:

I first discovered the Unconference concept when I led a track at #Recruitfest in Toronto. I was taken back by the way discussion flowed and the difference in energy between a traditional conference and an unconference. I led a track all day under a tree and learnt far more information than I gave.

2 months later and back in the UK, we ran the first #trulondon at Canary Wharf on November 18th 2009. Since then we have run #tru events in London again (Feb 2010), Madison (USA) despite the ash cloud, Amsterdam and Manchester. #truNora was the 6′th in the series, with Amsterdam (25th November), Glasgow, Stockholm and back to London on Feb 18′th, 19′th and 20′th in 2011. By 2011, the full #tru collection included over 10 events.

In 2012, we had 10 events and before the end of the year we’ll have hosted #tru unconferences in nearly 30 locations in Europe, the US, Africa, Asia, and Australia.

We now have hosted events on almost every continent, and have lost count of the number countries. This year we will definitely come to a city near you!

All events are low cost and strictly restricted to around 100 participants. We’ve taken out the frills like lunch, and although we are well supported by our sponsors, will not have exhibition stands or halls as part of the event. Our unsponsors are as much a part of the event as everyone who invests in a ticket.”